Digital marketing agency, Propellernet, certified as a B Corporation™

Source: press release, 1 July 2021

Propellernet Co-MD, Sam Zindel
Propellernet Co-MD, Sam Zindel (photo: Propellernet)

The digital growth specialist agency, Propellernet, has announced that it is a Certified B Corporation, joining a highly respected list of organisations including well-known brands such as Patagonia, The Body Shop, Finisterre, Innocent and Kickstarter.

Certified B Corporations are for-profit companies that use the power of business to build a more inclusive and sustainable economy. They meet the highest verified standards of social and environmental performance, transparency, and accountability. B Corp Certification is a highly selective status. Companies must evidence their positive impact to qualify and undergo verification every 3 years to maintain their Certification. The B Corp community works toward reduced inequality, lower levels of poverty, a healthier environment, stronger communities, and the creation of high-quality jobs with dignity and purpose.

“Propellernet has always had a distinctive DNA that strives to do good. Our purpose goes well beyond the marketing agency we are on paper. The B Corp Certification process has given us a chance to really step back and look at how and why we do things,” says Propellernet Co-MD, Sam Zindel.

“Through B Corp we now have a framework in place to hold ourselves to the highest possible level of accountability across our three core responsibilities of People, Profit and Planet. It is a badge we will wear with pride. Our radical climate action programme, combined with our progressive team management style, provides what we see as the perfect blend for a thriving business in the 2020s and beyond. Our B Corp identity will define the next part of our agency story as we continue to grow in partnership with purposeful brands,” Zindel continues.