REE Automotive and Hino win European Product Design Award for top ‘Design for Society’

Source: press release, 23 September 2021

illustration: REE/Hino
illustration: REE/Hino

REE Automotive LTD, an e-mobility provider, has announced that REE, together with its partner Hino Motors, are the top winners in the European Product Design Award in the “Design for Society” category. Amos Boaz, lead designer for REE, and Yamaguchi Seiichi, lead designer for HINO, will share the award.

The next-generation commercial mobility solution to be jointly developed by Hino, Toyota’s truck arm, and REE will be comprised of a modular EV platform ‘Powered by REE’ that will carry a customised Mobility Service Module on top that can carry passengers, goods, and deliver services – all enhanced with data. The Mobility Service Module can be easily detached from the EV platform and once detached can serve as an independent, stand-alone unit, making services and goods easily accessible to society. This will not only be applied toward Mobility-as-a-Service (MaaS) and delivery segments but this modular design could also offer solutions for completely new applications.

Hino and REE next-generation electric commercial mobility solutions will be geared to improve quality of life on a global scale by lowering carbon emissions, minimising strain on infrastructure, reducing congestion, and allowing companies to allocate resources better. The specialised EV chassis that will be jointly developed by Hino and REE will leverage proprietary REEcorner technology, which packs critical vehicle components into a single system positioned between the wheel and the chassis. The solution will have a low-floor, full-flat design that flexibly meets customer needs and supports autonomous driving. Hardware prototypes of the solution are expected by FY 2022.

“Hino is delighted to have won this prestigious award together with our valued partner REE Automotive,” says Hino lead designer Seiichi Yamaguchi. “Together we are going to provide new value to society through next-generation commercial mobility. With the flat chassis and the detachable Mobility Service Module, services and contents themselves become mobile. By sparking metabolism of old and new in our lives and communities, we aim to realise prosperous and sustainable societies where people can connect with communities to create a cycle of happiness.”

“Hino is one of the world’s largest leading truck manufacturers and, together, we’re committed to bringing new value to society and reducing the carbon footprint,” says Ahishay Sardes, Co-Founder and Chief Technology Officer of REE. “We are honoured that our design collaboration has been recognised with this award, as our corner and control technology and fully-flat platform enable multiple new applications for modular commercial electric vehicles – helping us work toward a zero-emissions future.”