Eco trends report: TikTok’s most popular eco-products and hacks

Source: press release, 8 December 2021

Uswitch has analysed hundreds of videos featuring eco-products and sustainability hacks on the platform (source: Uswitch)
Uswitch has analysed hundreds of videos featuring eco-products and sustainability hacks on the platform (source: Uswitch)

A new study has analysed TikTok data to reveal the top trending eco-products and sustainability hacks on the platform; menstrual cups are the top products and creating plastic eco-bricks is the most popular hack.

The research, conducted by Uswitch, analysed hundreds of videos featuring #ecohack to discover which are the most watched sustainability tips, with videos on how to make homemade plastic eco-bricks amassing a huge 19 million views.

Creating a plastic brick involves filling plastic bottles with unrecyclable plastics and sending them off to be used for construction purposes rather than seeing them in landfills or our ocean.

Creating your own plant fertiliser using banana peels is the second most-watched hack on the video platform, which involves repurposing food waste and storing it in water to create an environmentally friendly alternative to a chemical-based product. The third hack on the list with 3.5 million hashtag views is how you can grow a loofah, therefore making it a natural alternative to a throwaway product.

Top 10 trending eco-hacks on TikTok (source: Uswitch)
Top 10 trending eco-hacks on TikTok (source: Uswitch)

The most popular eco products on TikTok
The research also looked into the products gaining traction on TikTok and menstrual cups are revealed as the most popular product with over 861 million views. Famed for being the green alternative to standard throwaway sanitary products, menstrual cups are a much more sustainable solution.

Natural deodorant is the second most-watched eco-hack on the social media app with 47.3 million views from those who want to know the pros of ditching aerosol cans and plastic roll-on sticks. Beeswax wraps are third on the list – promoting the use of reusable wrapping for food storage rather than cling film – with a total of 32.1 million views.

The rest of the top five is made up of period pants (another sustainable alternative to sanitary products) in fourth and in fifth is the hashtag shampoo bars which has 24 million views.

To read the full research, visit www.uswitch.com/gas-electricity/tiktok-eco-report.