4C secures key new appointment to enhance business growth expertise

Source: press release, 21 June 2022          

At left, Finlay Johnston, 4C Global Managing Director, and Jon Oliver Bryce, newly appointed Senior Advisor who brings over 30 years’ experience in the energy sector to the role
At left, Finlay Johnston, 4C Global Managing Director, and Jon Oliver Bryce, newly appointed Senior Advisor who brings over 30 years’ experience in the energy sector to the role (photo: 4C Global)

Energy industry executive Jon Oliver Bryce has joined business growth consultancy 4C Global (4C) as a Senior Advisor.

4C, launched in 2020, supports companies with strategy and business growth in multiple industries including oil and gas, marine and new energy.

To date, 4C has supported activity with tier one global contractors in decommissioning, well intervention, well management and offshore drilling as well as working alongside global rig moving and rig upgrade engineering specialists. In new energy, 4C currently consults in both power and marine renewables.

Bryce takes on his new role with the Aberdeen-based consultancy having previously worked in the energy sector for more than 30 years. He worked predominantly within the drilling industry, and more recently within the renewables marine space and brings a wealth of knowledge to 4C where he will work with Managing Director, Finlay Johnston. The duo will offer strategic support to management teams looking to improve their efficiency, enhance opportunities, and increase profitability.

During his career, Bryce has undertaken a series of senior positions for both public and private companies, most notably with a 9-year stint as CEO of Awilco Drilling PLC. Having managed various companies with a diverse range of operating models, he has considerable experience including IPO listing and capital markets funding. He has successfully built upon both established and new start companies and has a proven track record for creating shareholder value through identifying opportunities, strategic development, commercial and technical innovation, top-quartile operational performance and strong organisational leadership.

Finlay Johnston comments, “Mr Bryce has a proven track record in growing organisations and delivering effective projects. He is a highly respected professional across the international drilling sector, bringing with him extensive experience in implementing strategies that deliver results.”

“The energy industry is now clearly entering an upcycle phase, with investment and activity increasing significantly. As a consequence, many companies are now looking to take advantage of the renewed sector confidence through organic growth and M&A initiatives. This switch in corporate strategy will, however, generate its own unique challenges which 4C is uniquely placed to assist with. Helping customers navigate the hurdles, optimise their process and maximise their value creation,” Johnston says.

Johnston continues, “Following on from a successful start-up and consolidation phase, 4C is now upscaling both its capability and capacity through strategic appointments. Whilst continuing to support our existing client portfolio, 4C will expand its’ offering and look to capitalise on the increased demand for our own services.”

Jon Oliver Bryce comments, “I’m pleased to have the opportunity to join such an innovative company. Over the past 2 years, I have watched 4C develop a unique and successful business offering, delivering operational and commercial performance improvement to a diverse customer base. 4C has made impressive progress to date, and I look forward to playing a key role in the company’s next chapter.”